VidMob: GenZ social video viewing five-times higher than linear TV

Gen Z viewers watch five-times as much social video as linear TV, and twice as much social video as streaming services, according to a study by brand-focused video platform VidMob. The US study of 1,000 16-24-year-olds and 1,000 25-34-year-olds found that 41% of Gen Z consumers’ digital time is spent watching video, and that 59% […]

Social VR company High Fidelity raises US$35m

High Fidelity, the real-time social virtual reality company set up by Second Life founder Philip Rosedale, has raised US$35 million in Series D funding. The company said it will use the cash to expand research and development, accelerate hiring and open a new office in Seattle as it continues to develop a global infrastructure for […]

Facebook to up video investment in 2018 as it focuses on social interactions

Facebook plans to ramp up video investment throughout the rest of the year as it looks to differentiate its offering from rivals like YouTube by focusing on personal connections. Speaking on the company’s first quarter earnings call, CEO Mark Zuckerberg said that while passive video consumption is down on the site – a result of […]

BBC launches social app for kids, CBBC Buzz

The BBC has launched a social mobile app for children aged under 13 in a bid to reinvent kid’s content for a new generation of viewers. CBBC Buzz lets users swipe through a feed of ultra-short videos, GIFs, quizzes and memes based on CBBC shows and topics. Children can also interact by taking part in […]

Vimeo rolls out social distribution tools

Vimeo has announced two social distribution tools that are designed to help content creators grow and expand their audience. Simulcast lets users simultaneously stream live events from the Vimeo platform to multiple destinations including Facebook, YouTube, Twitch and Periscope. Publish to Social allows creators to natively publish their videos to Facebook and YouTube with one click. […]

Médiamétrie launches French social TV ratings

French audience measurement company Médiamétrie has launched social TV ratings in France to gauge the audience and impact of programmes on social networks. The new service will analyse the nature and volume of interactions on Facebook and Twitter in order to enhance Médiamétrie’s analysis of a show. Each Tweet about a programme will be indexed and […]

Social YouTube-viewing app Uptime goes live

A new Google-developed app for watching and sharing YouTube videos with friends, called Uptime, has gone live on the Apple App Store. The project was borne out of Google’s in-house start-up incubator, Area 120, which launched last year to support new projects being developed by Google staff. Uptime, which is available now on iOS devices, […]

GoPro reports 35% lift in YouTube uploads

Camera maker GoPro claims that video uploads to YouTube, with ‘GoPro’ in the title description or as a keyword, were up 35% year-on-year in 2016. Speaking on the company’s fourth quarter earnings call, COO Charles Prober said that more than 22 years’ worth of uploaded content to YouTube was attributed to GoPro last year. “On […]

Ericsson: mobile video traffic to grow 50% annually

Mobile video traffic is forecast to grow by around 50% annually through 2022, when it will account for nearly 75% of all mobile data traffic, according to Ericsson. The company’s latest Mobility Report claims that social networking, the second biggest data traffic type after video, is forecast to grow by 39% annually over the coming […]

The Walking Dead the most social TV show on Twitter

The Walking Dead generated more Tweets and had a larger audience on Twitter than any other show in the US in 2014, according to Nielsen.  The research firm said that an average of 4.9 million people saw at least one Tweet about each new episode of the program, and that people sent an average of […]