Billing and customer relationship management specialist Paywizard has teamed up with the University of Edinburgh to develop artificial intelligence capabilities within its next-generation subscriber intelligence platform.
The partnership will lean on the EPCC data science unit at the University of Edinburgh. The partnership will see Paywizard work alongside the data science team at EPCC to develop advanced predictive models of consumer behaviour and automated processes and to develop Paywizard’s AI-driven capabilities.
The initial project will see a team of data scientists working alongside Paywizard’s internal business intelligence team to deliver the new enhanced functionalities, with Paywizard looking to expand its internal team with University of Edinburgh graduates.
Bhavesh Vaghela, Paywizard’s CEO, said: “There are many operators that are just at the beginning of their analytics journey. They understand that harnessing subscriber data can provide real valuable insight into their customers, but don’t have the expertise or the adequate infrastructure to deploy business models that can utilise this data effectively. Working with the talented and specialist data team at Edinburgh means we are able to develop our existing AI capabilities even further than ever before, and more importantly, means we can kick-start an operator’s approach to harnessing this customer data, allowing them to derive valuable and actionable insights from the get-go.”
Rob Baxter, group manager at EPCC, said: “EPCC has a long history of working with companies to enable them to benefit from advances in digital technology. Through the practical application of data science, our collaboration with Paywizard will result in better services for its customers and so directly increase the company’s competitive edge.”