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Viacom in Japanese deal with Amazon

Nella the Princess Knight

Viacom International Media Networks (VIMN) has signed a channel distribution deal with Amazon, which will make Nickelodeon Japan and MTV MIX available on Amazon Prime Video Channels from July 3. Amazon Prime members can access the channels when they register on Prime Video Channels, a new service that launched on 14 June.

The rollout of Nickelodeon Japan and MTV MIX on Amazon Prime follows their launch last year in Japan. Both are available in Japan only on OTT platforms. Commenting, Mark Whitehead, president and managing director, Asia Pacific, VIMN said: “OTT video services, like Amazon Prime Video, represent an exciting growth path for our brands in a mature subscription TV market like Japan. It speaks to the ongoing connection between our brands and viewers that both channels are now available across three OTT platforms in Japan.”

Nickelodeon Japan will offer Amazon Prime members a range of popular Nickelodeon animation titles and the documentary special – JoJo Siwa: My World. MTV MIX, meanwhile, will offer fans a curated 24/7 international music and entertainment experience.