Sky has pledged to roll out new features for its advanced Sky Q platform, including Spotify integration in the UK and Ireland from this spring.
Sky said that starting next month it will progressively introduce new product features for Sky Q such as greater personalisation based on a household’s viewing habits, with voice functionality to be extended to allow customers to ask for personalised recommendations like “show movies for me”.
Sky also pledged to double the amount of Ultra HD content available on Sky Q this year and said that it will take the viewing experience “to another level” with the launch of high dynamic range (HDR).
Other updates include a new wide-screen user interface and a new Sky Q app for smart TVs and third-party devices. Customers will be allowed to stream Sky content on even more devices at the same time, giving users more flexibility.
Sky also said that Sky Q will become “one of the safest places for kids to watch TV” with the introduction of a new Kids mode.
“Sky Q keeps getting better and better. With this suite of innovation, we are taking the user experience to another level – and we won’t stop there,” said Sky group CEO Jeremy Darroch.
“We will continue enhancing Sky Q and finding new ways to bring customers more of what they love, and in so doing ensure we appeal to every household and every one in that household. With Spotify joining our Sky Q platform, we are giving customers the best home entertainment experience in Europe.”
Jorge Espinel, vice-president of business development, Spotify, said: “The partnership between Spotify and Sky will offer consumers the chance to enjoy great entertainment from two leading media brands, and we are excited for what the future of the partnership may bring.”