Digitaltveurope.com

Netflix has agreed its first partnership in the Middle East and North Africa (MENA) region with local operator OSN.

OSN customers will be able to access Netflix’s library of content via OSN’s new set-top box, which is due to launch towards the end of the second quarter.

They will also have the option to pay for their Netflix subscription along with their OSN package as part of a single, consolidated bill.

“The future of the entertainment industry in the MENA region will be shaped by providers who offer value and choice at every turn,” said Martin Stewart, CEO, OSN.

“Through this ground-breaking partnership with Netflix, we are demonstrating our customer-centric focus on delivering convenience and flexibility for all.”

Netflix’s vice-president of business development for EMEA, Maria Ferreras, said: “With this regional partnership and thanks to hundreds of Netflix’s original titles slated for 2018, OSN’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”

Netflix has a number similar operator deals in place in Europe and around the world. In 2016 the SVOD giant struck a multi-year partnership with Liberty Global, making its content available to Liberty subscribers in 30 countries.

Last year Netflix also extended its partnership with Deutsche Telekom, struck an expanded international deal with Orange, and made a multi-year agreement with Altice covering France, Portugal, Israel and the Dominican Republic.

In 2017 it also penned deals with Spanish regional cable operator Euskaltel and Norway-based Telenor Group.