Techncolor’s Advanced HDR technology, developed in partnership with Philips, combines the Technicolor HDR universal distribution solution, which simultaneously distributes HDR and SDR content through a single stream, and Technicolor Intelligent Tone Management (ITM), a graphic SDR to HDR conversion tool.
According to ALi and Technicolor, the two technologies improve the ability to deliver SDR or HDR content regardless of screen or format through the electro-optical transfer function (EOTF).
Technicolor has collaborated closely with LG to push its HDR technology into the market.
“Viewers today are demanding an enhanced, sophisticated and true-color viewing experience. With Advanced HDR by Technicolor, ALi-equipped STBs can receive HDR content from any broadcast operator that has HDR-ready platforms. As a result, the whole ecosystem benefits from ALi’ s HDR-enabled chipsets by expanding the audience that is capable of consuming HDR content, while reducing the time it takes to deploy HDR-ready STBs to consumers’ homes,” said Daniel Huang, CEO of ALi Corporation.
“This announcement from ALi Corp contributes to Technicolor’ s ongoing mission to offer the finest and most immersive cinematic-quality experience to consumers around the world. By embedding Technicolor’s HDR technology into ALi’ s chipsets, consumers are now able to experience the stunning HDR content originally captured, produced and distributed in HDR or SDR,” said Kirk Barker SVP, emerging products, Technicolor.