Ginx Esports TV has struck deal with Telekom Austria Group that will see the eSports channel made available across Europe on Eutelsat 16A and distributed to most of the Austrian telco’s subsidiaries.
The deal is the third launch for Ginx Esports TV in recent months, following carriage deals in South Africa and Israel.
Ginx Esports TV, which is backed by Sky and ITV, features live eSports tournaments such as the International Dota 2 Championship, E League (CS:GO, Overwatch, Streetfighter) and Call of Duty World League, together with news, lifestyle, documentary and presenter-led live shows filmed and produced at its Kings Cross studios.
Telekom Austria Group is a leading provider of digital services and communications solutions in central and eastern Europe. Telekom Austria Group owns a state-of-the-art earth station in Aflenz in the Styrian Alps for offering a variety of satellite services and provides direct2home solution for TV broadcasters, willing to extend their geographical footprint in CEE via satellite and contributing their signal to numerous pay-tv operators in the region. Telekom Austria will deliver technical broadcast services to Ginx from its earth station in Aflenz in the Styrian Alps.
Michiel Bakker, CEO of Ginx Esports TV said: “Esports is enjoying a period of rapid expansion and European millennials are at the forefront of this movement. Telekom Austria Group’s technical services and network will enable us to deliver the best esports content and the most popular tournament action, on TV, to a new audience across Central & Eastern Europe.”
Nikola Francetic, head of group content, media and broadcasting at Telekom Austria Group said: “We are pleased to welcome Ginx Esports TV as a premium partner for both technical broadcast services delivery and content distribution across CEE. Telekom Austria Group is constantly looking to deliver new products and services to its millennial audience hungry for new content and exciting live TV experiences. Ginx Esports TV fits into this category perfectly and we are very excited to feature this attractive and popular content.”