Ampere: almost three quarters of US web users take SVOD

Almost three quarters of internet users in the US have at least one SVOD subscription, according to new research by Ampere Analysis.

The company said that 71.6% of internet users in the US have one or more subscription to a service like Netflix or Amazon Prime Video – the highest proportion across the 13 countries covered by the research.

Denmark came second with 69.9% of web users subscribing to one or more video-on-demand service, followed by Sweden at 65.7%, the UK at 57.6%, Saudi Arabia at 53.6%, Spain at 51.5% and Germany at 50.6%.

Overall, at least half of web users in nine of the 13 countries have a minimum of one SVOD subscription.

The research is based on answers provided in the third quarter of 2017 from 26,000 respondents in 13 markets – which also included Australia, the Netherlands, Turkey, Italy, Poland and France.

Separately Ampere said that the SVOD subscriber base in Spain has increased from 14.1% in Q3 2015 to 51.5% in Q3 2017, with the country recording the largest subscriber base increase between Q1 2017 and Q3 2017.