Ampere: almost three quarters of US web users take SVOD

Ampere_SVoD_PenetrationAlmost three quarters of internet users in the US have at least one SVOD subscription, according to new research by Ampere Analysis.

The company said that 71.6% of internet users in the US have one or more subscription to a service like Netflix or Amazon Prime Video – the highest proportion across the 13 countries covered by the research.

Denmark came second with 69.9% of web users subscribing to one or more video-on-demand service, followed by Sweden at 65.7%, the UK at 57.6%, Saudi Arabia at 53.6%, Spain at 51.5% and Germany at 50.6%.

Overall, at least half of web users in nine of the 13 countries have a minimum of one SVOD subscription.

The research is based on answers provided in the third quarter of 2017 from 26,000 respondents in 13 markets – which also included Australia, the Netherlands, Turkey, Italy, Poland and France.

Separately Ampere said that the SVOD subscriber base in Spain has increased from 14.1% in Q3 2015 to 51.5% in Q3 2017, with the country recording the largest subscriber base increase between Q1 2017 and Q3 2017.

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