Asia Pacific will overtake North America as the leading region for advertising-supported video-on-demand (AVOD) content by 2021, according to new research.
The Digital TV Research report claims that Asia Pacific and North America will account for 77% of global ad spend attributed to over-the-top TV and movies by 2022, with Western Europe accounting for another 16%.
While the US is expected to remain the largest AVOD country, by 2022 China will have “considerably closed the gap”, according to the research.
In 2022 the top five AVOD countries by expenditure are expected to be the US at US$9.96 billion, China at US$7.27 billion, the UK at US$1.69 billion, Japan at US$1.52 billion and India at US$883 million.
Globally, across 138 countries, AVOD expenditure is expected to double between 2017 and 2022 to reach some US$29 billion, with the market bolstered in recent years by the growth in mobile advertising.
#YouTube removed more than eight million #videos from YouTube in the fourth quarte... https://t.co/GDSB1kAAyS
26 April 2018 @ 10:23:31 UTC
#Comcast has made a firm cash offer for #Sky that values the pay TV operator at ... hhttps://t.co/aZaBRx7gf1
26 April 2018 @ 10:21:36 UTC
PROMOTION: Live Webinar: The Secrets to Delivering Low-Latency #Live #Video, Globally - @llnw TOMORROW at 4pm GMT - hhttps://t.co/cBAVZIWQgi
23 April 2018 @ 09:22:00 UTC
#MostRead this week: #F1 unveiled its own plans for an #OTTTV service, to be launched in May in time for the hhttps://t.co/76qx8Jqkk3
22 April 2018 @ 09:05:00 UTC
DTVE: #TheWeekinView - @netflix: another stellar quarter in an evolving competitive landscape #SVOD #Disney #Sky hhttps://t.co/grljz7fDaH
21 April 2018 @ 16:04:00 UTC
