Asia Pacific will overtake North America as the leading region for advertising-supported video-on-demand (AVOD) content by 2021, according to new research.
The Digital TV Research report claims that Asia Pacific and North America will account for 77% of global ad spend attributed to over-the-top TV and movies by 2022, with Western Europe accounting for another 16%.
While the US is expected to remain the largest AVOD country, by 2022 China will have “considerably closed the gap”, according to the research.
In 2022 the top five AVOD countries by expenditure are expected to be the US at US$9.96 billion, China at US$7.27 billion, the UK at US$1.69 billion, Japan at US$1.52 billion and India at US$883 million.
Globally, across 138 countries, AVOD expenditure is expected to double between 2017 and 2022 to reach some US$29 billion, with the market bolstered in recent years by the growth in mobile advertising.
Jefferies: Sky more likely to team up with BT Openreach than Virgin Media for fibre digitaltveurope.com/2020/02/24/jef… https://t.co/GgbWOdIWqp
24th February 2020
ICYMI: @NBCUniversal reportedly in talks to buy Walmart’s VUDU digitaltveurope.com/2020/02/24/nbc… https://t.co/7z2OJu9M6b
24th February 2020
ICYMI: £49.99 annual #DisneyPlus subscription launches in UK ahead of March 24 rollout digitaltveurope.com/2020/02/24/49-… https://t.co/U245bFY8Gt
24th February 2020
Cellcom Israel chairman Erel resigns digitaltveurope.com/2020/02/24/cel… https://t.co/FicMXOMhjS
24th February 2020
MultiChoice names Kenya managing director digitaltveurope.com/2020/02/24/mul… https://t.co/5q8rS6PT60
24th February 2020
