Samsung Ads extends access to inventory

Samsung’s media and advertising business Samsung Ads Europe has opened up access to its premium video inventory. Available via their preferred DSP, Advertisers in ‘EU5’ (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsungconnected TV (CTV) inventory on Samsung’s premium AVOD service, Samsung TV Plus. Advertisers will also have access to […]

AVOD viewers are older and from lower income households, says report

A distinct difference is emerging between audiences of ad-supported and subscription VOD services, a new report claims. According to a new report from Ampere Analysis, despite ostensibly serving the same purpose – i.e. entertainment video delivery – the two platform types are not competing for the same audience. The report notes that active AVOD users […]

Pluto TV to launch in Spain at end of October

Pluto TV, the ad-supported streaming service from ViacomCBS, will launch in Spain at the end of October, the broadcaster has said. The free streamer will be available to Spanish audiences via browser, smart TV and mobile apps, and will launch with 40 thematic channels. Pluto claims that it will be the first free ad-supported streaming […]

Verizon Media launches OTT Smart Auction for greater AVOD monetisation

Verizon Media has launched a new header bidding-like solution for OTT publishers called OTT Smart Auction. OTT Smart Auction is a server-to-server container integration which Verizon Media says enables OTT programmatic demand to compete with reserved demand in a “real-time, unified auction in a publisher’s ad server”. The solution has specifically been designed with the […]

CTV OS maker Zeasn launches WhaleLive AVOD platform

Beijing-based OTT and smart TV service maker Zeasn has announced the launch of a new AVOD called WhaleLive. Despite what its nature-sounding title might suggest, WhaleLive is a broad AVOD launching on the Philips smart TV platform that offers free access to “ a wide selection of news, movies, kids, music, sports, and entertainment channels”. […]

Vizio to launch 12 free kids channels on SmartCast

TV maker Vizio will launch 12 kids and family linear TV channels to its SmartCast OS in the US. Vizio, which claims to be the number one US-based TV brand and top sound bar maker in the country, said that the new 24-hour TV channels will “bring kid-friendly entertainment to millions of viewers across America.” […]

European AVODs still in consolidation phase with limited growth claims report

Ad-supported streamers in Europe are some way behind their counterparts across the world, a new study claims. According to a report from Dataxis, YouTube is still the dominant force in ad-supported video platforms in Europe while its share is in decline in the US. The report notes that the European AVOD market is mostly comprised […]

AVOD news network Haystack TV rebrands

AVOD news network Haystack TV has rebranded as Haystack News. Haystack claims to be the only AVOD news service with local news coverage for more than 90% of all local US markets. It aggregates content from nearly 300 US broadcast stations and is fully available on smart TV platforms. The company noted that “millions of […]

Europeans express preference for ad-supported sports streamers

A quarter of European sports fans would prefer an ad-supported platform over pay-per-view and subscription options. A new report from Rakuten Advertising found that 26% of Europeans would put an ad-supported VOD service over other media as a means of watching sport if it meant they wouldn’t have to pay a subscription fee. Of the […]

Roku strikes Endemol Shine AVOD deals in US, UK

Ad-supported streamer Roku has struck a slew of new deals with Endemol Shine Group (ESG) that cover both the US and UK. ESG is rolling out three channels in the US via Roku, with Reel Truth Crime, DIY Daily and Wipeout Xtra all becoming available via The Roku Channel. Specialist true crime brand Reel Truth […]

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