AVOD


Viacom sees big uplift in Pluto TV users as it eyes international expansion

Viacom’s AVOD business Pluto TV saw its monthly user base rise by 50% between Viacom’s acquisition of the business in January and the end of July, ending that month with 18 million active users. News of Pluto’s progress was revealed as Viacom posted solid fisca Q3 numbers on the back of a recovery in its […]

PlutoTV launches three My5 channels in UK

AVOD streamer Pluto TV is to launch three UK channels using content from the VOD platform of its Viacom stablemate Channel 5, focusing on crime, documentary and medical programming. Pluto TV, which was acquired by Viacom for $340m six months ago, will launch My5 Crime, My5 Documentaries and My5 GPs: Behind Closed Doors channels on its […]

Global AVOD revenues to reach $56 billion

AVOD revenues are predicted to more than double between 2018 and 2024 to reach US$56 billion (€49.16 billion) across 138 countries. According to Digital TV Research this has been – and will continue to be – boosted by the rapid growth in mobile advertising. AVOD in the Asia Pacific region is long-established. It reached US$10.73 […]

Asia Pacific VOD subscriptions tipped to reach 407 million by 2024

Asia Pacific video-on-demand subscriptions are set to climb from 221 million in 2018 to 407 million by 2024, according to Digital TV Research predictions. The research firm estimates that China will account for 289 million SVOD subscriptions in 2024, with India and Japan providing a further 31 million each. “Three Chinese companies will top the […]

Bakish: Pluto TV acquisition will be OTT ‘game changer’ for Viacom

Viacom’s acquisition of ad-supported OTT TV network Pluto TV will be a “game changer” for the company’s direct-to-consumer strategy, according to the studio’s CEO Bob Bakish, and will play a key role in the company’s direct-to-consumer strategy both domestically and internationally, with the launch of a Spanish-language service planned in the near term. Speaking to […]

Tubi raises US$25m, plans international expansion

US-based streaming service Tubi has announced plans to launch in additional international territories this year after closing US$25 million in funding. The advertising-supported video-on-demand service is currently available in the US and Canada and said that it will announce its first new market launch this quarter as part of an “aggressive” expansion plan. The news […]

Amazon rules out Prime Video AVOD plans

Amazon has said it has no plans to launch an ad-supported version of its Prime Video service but declined to comment on speculation that an IMDb-branded AVOD service is in the works. On the company’s third quarter earnings call, Amazon executives were asked to shed light on recent reports that it is working on an […]

WARC: AVOD spend to nearly double by 2023

Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five years with AVOD growth outpacing other paid media, according to WARC Data. The advertising metrics organisation projected that global AVOD spend will reach US$46.6 billion by 2023 – up from US$23.8 billion this year – with China expected to overtake […]

Rethink TV: SVOD to impact cinema revenues

Global box office revenues will fall by US$7 billion over the next five years thanks to the rise of subscription video on demand, according to Rethink TV. The video research arm of Rethink Technology Research estimated that for every US$15 billion spent on pure SVOD and AVOD content, there will be a corresponding fall of […]

Global OTT revenues to more than double between 2017 and 2023

Global over-the-top (OTT) TV and movie revenues will more than double from US$53 billion in 2017 to reach US$129 billion in 2023, according to Digital TV Research. The report indicates that around US$16 billion in OTT revenues will be added this year alone, while OTT revenues will exceed US$1 billion in 17 countries by 2023 […]