AVOD


Bakish: Pluto TV acquisition will be OTT ‘game changer’ for Viacom

Viacom’s acquisition of ad-supported OTT TV network Pluto TV will be a “game changer” for the company’s direct-to-consumer strategy, according to the studio’s CEO Bob Bakish, and will play a key role in the company’s direct-to-consumer strategy both domestically and internationally, with the launch of a Spanish-language service planned in the near term. Speaking to […]

Tubi raises US$25m, plans international expansion

US-based streaming service Tubi has announced plans to launch in additional international territories this year after closing US$25 million in funding. The advertising-supported video-on-demand service is currently available in the US and Canada and said that it will announce its first new market launch this quarter as part of an “aggressive” expansion plan. The news […]

Amazon rules out Prime Video AVOD plans

Amazon has said it has no plans to launch an ad-supported version of its Prime Video service but declined to comment on speculation that an IMDb-branded AVOD service is in the works. On the company’s third quarter earnings call, Amazon executives were asked to shed light on recent reports that it is working on an […]

WARC: AVOD spend to nearly double by 2023

Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five years with AVOD growth outpacing other paid media, according to WARC Data. The advertising metrics organisation projected that global AVOD spend will reach US$46.6 billion by 2023 – up from US$23.8 billion this year – with China expected to overtake […]

Rethink TV: SVOD to impact cinema revenues

Global box office revenues will fall by US$7 billion over the next five years thanks to the rise of subscription video on demand, according to Rethink TV. The video research arm of Rethink Technology Research estimated that for every US$15 billion spent on pure SVOD and AVOD content, there will be a corresponding fall of […]

Global OTT revenues to more than double between 2017 and 2023

Global over-the-top (OTT) TV and movie revenues will more than double from US$53 billion in 2017 to reach US$129 billion in 2023, according to Digital TV Research. The report indicates that around US$16 billion in OTT revenues will be added this year alone, while OTT revenues will exceed US$1 billion in 17 countries by 2023 […]

CuriosityStream moves to hybrid ad-and-subscription model

CuriosityStream, the SVOD service launched by Discovery founder John Hendricks, has relaunched its service by moving to a hybrid advertising- and subscription-supported model. The company has launched a new ad-supported tier, called CuriosityStream Showcase, that gives users around the world access to 18-titles for free. The company has also lowered the price of its subscription […]

Asia set to overtake North America as top AVOD region

Asia Pacific will overtake North America as the leading region for advertising-supported video-on-demand (AVOD) content by 2021, according to new research. The Digital TV Research report claims that Asia Pacific and North America will account for 77% of global ad spend attributed to over-the-top TV and movies by 2022, with Western Europe accounting for another […]

Mobile to account for 60% of online video views this quarter

Mobile represented 54% of all online video viewing in Q4 2016 and is tipped to hit nearly 60% in Q1 2017, according to new research by Ooyala. The online video platform provider said that long-form content continues to grow on mobile devices, representing 47% of all mobile plays in the fourth quarter, outpacing short-form video […]

Global OTT revenues to reach US$64.8bn

Global over-the-top TV and video revenues will reach US$64.78 billion in 2021, more than doubling from US$29.41 billion in 2015, according to new research. The Digital TV Research stats claim that of the US$35.37 billion in extra revenues between 2015 and 2021, Asia Pacific will contribute US$12.65 billion, North America US$9.00 billion and Western Europe […]