The launch marks Iflix’s third African rollout, following previous releases in Nigeria and Kenya, and is its twenty-second market launch overall.
The move comes after Iflix completed a US$133 million (€113 million) funding round led by US media giant Hearst in early August.
Existing shareholders Sky, Liberty Global, Evolution Media and Jungle Ventures also increased their investments in the firm, and were joined by new backers Singapore-based EDBI and clients of DBS private bank.
Iflix has now raised in excess of US$220 million this calendar year and has pledged to use the latest funding to invest in its local content strategy.
Iflix is currently also available in the Middle East in Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, and Sudan.
In Asia it is live in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, Cambodia, and the Maldives.
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04 August 2021 @ 19:30:00 UTC