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MTG secures exclusive boxing rights

Modern Times Group has secured the exclusive rights to the World Boxing Super Series across the Nordic and Baltic regions.

MTG’s TV channels and streaming service Viaplay will be the exclusive home of the World Boxing Super Series in the Nordic and Baltic regions from September 9, when thei will air the bout between WBO cruiserweight champion Oleksandr Usyk and Marco Huck in Berlin.

Peter Nørrelund

Peter Nørrelund

The series encompasses competitions for seven world title belts and US$50 million in prize money, and rings together 16 elite boxers in the cruiserweight and super middleweight weight classes. Among those competing for the Muhammad Ali Trophy are local stars Erik Skoglund from Sweden and Mairis Briedis from Latvia.

“This tournament is what boxing fans everywhere have been dreaming about – an elimination format with the best fighting the best for a prize named after the greatest fighter of all time,” said Peter Nørrelund, MTG EVP and CEO of MTG Sport.

“Nine of the boxers taking part have never lost a fight, and the combined record for all 16 participants is an astonishing 423 wins and 294 KOs. Get ready to rumble as we bring fantastic live fight action to our platforms across the Nordic and Baltic regions – the recent Mayweather vs McGregor fight was MTG’s most successful ever, so we’re even more excited about what’s to come.”