Wazee Digital strikes deal with BASE Media Cloud

Wazee Digital Media Hub

Cloud video management and licensing specialist Wazee Digital has struck a technical partnership with BASE Media Cloud, a UK company that offers cloud services for media companies.

Wazee Digital Media Hub now integrates with the BASE Media Cloud, creating a hybrid media solution that combines Amazon Web Services computing, processing and licensing workflows and a customer-branded, web-based access portal through Digital Media Hub, paired with regionalized virtual-private-cloud storage, delivery, and postproduction services through BASE Media Cloud.

The solution is targeted at media owners and rights holders in any industry that regularly distribute large amounts of content and are looking for a more affordable means of delivery, according to the pair.

The integration between the two platforms provides a joint solution that sees Digital Media Hub interface with BASE Media Cloud’s local, virtual-private-cloud storage and Aspera Files delivery mechanism. Media ingest, selection, processing, publishing, and – optionally – licensing take place through Digital Media Hub, while private-cloud storage, package metadata upload, and Aspera delivery take place through BASE Media Cloud.

“A growing number of our customers are operating in rights ownership and broadcast distribution. We see a great fit between Wazee Digital and BASE Media Cloud to provide branded, self-service portals for these companies, enabling them to deliver, sell, and monetize their content without an intermediary facility or slow, clunky manual-distribution workflows,” said Ben Foakes, managing director, BASE Media Cloud. “By leveraging our managed cloud services, our customers are seeing huge cost savings compared with the more traditional, physical management of content. Wazee Digital’s heritage and reputation for high-quality media asset management, licensing, and distribution services make it an ideal SaaS partner for BASE Media Cloud as we continue to grow our services in live events and broadcast distribution.”

Mike Arthur, Wazee Digital’s vice president of sports and live events, said: “”Our customers are always looking to be able to interface to other solutions to expand their workflows in the cloud. BASE Media Cloud made for a good partner because, like Wazee Digital, its founding team has a long history in high-end sports production and postproduction, having worked across everything from Royal Ascot and Red Bull Air Race to Formula One over the years. This new collaboration brings together our collective knowledge and experience within the live events and broadcast distribution market to create something we know all our customers are looking for: easy-to-use, cost-effective content distribution. Even better, our joint design allows flexible, modular services to be added in the future.”