More than 442 million connected devices will be sold in the US by 2020, according to Parks Associates.
The research firm said that Internet of Things (IoT) connectivity immediately expands the value that product manufacturers can offer their customers.
“The lifecycle of a product is also extended, providing a wealth of rich data manufacturers can leverage to build new engagement opportunities with their customers,” said Parks Associates senior analyst, Patrice Samuels.
“Until recently, the relationship between manufacturers and end users was limited to mailed-in product registration cards or customer service calls. Today, more consumers contact device manufacturers than any other type of support provider for help in resolving problems with smart home devices.
“Manufacturers must leverage this connectivity to manage customer relationships and forge new levels of brand awareness and loyalty among consumers.”
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