Digitaltveurope.com

Sky-owned over-the-top video service, Now TV, is set to increase the price of its Entertainment Pass in mid-August.

From August 15 the cost of the entertainment package will increase from £6.99 (€7.98) per-month to £7.99 per-month.

The news came ahead of the debut of Game of Thrones season seven, which viewers can live-stream with a Now TV Entertainment Pass from today on a simulcast basis with the show’s US broadcast.

The £1 price increase marks the first price change to Now TV’s Entertainment Month Pass since 2014. No price changes are being made to the Now TV’s Sky Cinema, Kids or Sky Sports TV Passes.

“Over the last two years we’ve given our customers more channels, new features, and expanded our offering to more than 8,000 individual episodes, including 250 box sets – and until now, we’ve done all that without putting up prices,” said a Now TV spokesperson.

“Today’s change will allow us to continue to invest in more great content for the Entertainment pass, bringing customers even more exciting new shows and innovations.”

The Now TV Entertainment Pass package gives viewers access to 11 pay TV channels – including Sky Atlantic, Sky One, Fox, Discovery and Viceland – along with more than 250 box-sets on-demand.