One in every five videos posted to Facebook is now a live broadcast, according to Facebook vice-president of product, Fidji Simo.
In a post on the social network, Simo revealed that over the past year daily watch time for Facebook Live broadcasts has also grown more than fourfold.
The stats come a year after Facebook rolled out Facebook Live, enabling people around the world to live-stream video via the social network.
“Every day, we get to enjoy new use cases for Live that we would never have thought about,” said Simo.
“A year after the event in this video, we’re still at the beginning of our journey and we’re excited for all the creativity that is yet to come.”
Facebook first started to test live video streaming in the US in December 2015. In January 2016 it expanded the trial to all of its US iPhone users, before expanding Facebook Live to the rest of the world.
ICYMI: LaLiga rejects regulator’s call to abandon five-year rights tender digitaltveurope.com/2021/10/22/lal… https://t.co/gJyARcLAXy
22 October 2021 @ 20:30:00 UTC
DTVE: the week in view – The future of American SVOD lies outside of the US digitaltveurope.com/comment/the-fu… https://t.co/EgZ9fLqRLK
22 October 2021 @ 18:36:14 UTC