The OTT TV service said the average age of its users is around 35 years old, while the average audience age on TV is 51 years old.
Molotov first launched on Apple platforms before arriving on Android devices last November then on connected TVs in December.
Some 40% of users are watching vi smartphone and the same proportion via tablets, with 20% tuning in on connected TVs.
The daily average viewing time is around 80 minutes with some variation by device. On smartphone the average is 40 minutes and on connected TVs and 160 minutes.
According to Pierre Lescure, the former CEO of Canal+ and one of the three cofounders of Molotov, “the audience is particularly young and its fast adoption shows it is attractive among younger viewers, bringing millennials back to TV.”
New social functionalities will be deployed soon. Molotov will also pursue discussions and partnerships with TV channels to expand its content offering on the international market.
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19 October 2020 @ 12:30:00 UTC