MGM Studios has appointed the head of Vimeo’s entertainment group, Sam Toles, as senior vice president of digital and new platforms.
In the newly created role, Toles will work with existing MGM intellectual property and create new IP for digital platforms, reporting to MGM’s president of digital and new platforms, Kevin Conroy.
“Sam’s experience in digital media will accelerate our efforts in developing and creating compelling new content for today’s digital platforms, and will help to shape our company’s strategy as new platforms emerge,” said Conroy.
Toles joined Vimeo in 2014 and latterly led the video company’s consumer-facing SVOD and TVOD content businesses. Earlier in his career he held roles at FremantleMedia, Warner Music Group, Paramount Pictures and Warner Bros.