Hulu introduces personalised TV experience

Hulu is rolling out profiles to its 12 million subscribers in a move that it said would offer an “even more personal TV experience”.

The company said that “nearly every touchpoint on Hulu” will now be personal to the viewer – including the masthead, homepage, recommendations and user Watchlist.

“TV is very personal and we know people share their Hulu with spouses, kids and family members,” said Hulu. “The next step in creating the most personal TV experience is introducing profiles.”

Each individual profile will have its own name, personal info, viewing history, recommendations and Watchlist, while a new Kids profile will also filter out unsuitable content for young viewers.

Hulu started to roll out profiles to a small subset of viewers at the end of last week and said that it will continue to rollout the feature to more viewers across more devices in the next few weeks.