SFR Sport has secured the exclusive rights to top-tier Portuguese football, adding to a portfolio of rights anchored on the English Premier League.
The deal with Portugal’s La Liga means that SFR Sport will air coverage of the Portuguese championship exclusively in France, beginning tomorrow.
The Altice-owned operator’s sports channels will air two to six matches live each day on the SFR Sport 1 and SfR Sport 2 channels, including matches of leading clubs Benfica and Porto, kicking off with Rio Ave v Porto.
SFR’s coverage of English Premier League football kicks off this Saturday with current champion Leicester’s match against Hull City.
The latest deal means that Altice Group holds the exclusive rights to Portuguese championship football in Belgium Switzerland and Luxembourg as well as France. It separately olds the distribution rights to Benfica TV matches in France, Belgium, Switzerland, Luxembourg and sub-Saharan Africa.