Sky this week launched Sky Ticket, which allows online TV users to purchase day, week or month passes for sports and entertainment content rather than sign up to a long-term contract.
The new online service enables sports fans in Germany and Austria to access Bundesliga matches for €9.99 a day, €14.99 a wee and €29.99 a month. Entertainment passes are also available.
The one-day €9.99 ticket gives access to content including series from Sky Atlantic HD including compete box sets, while a monthly cinema ticket gives access to blockbuster movies for €14.99.
The deal with Telefónica will see O2 customers able to view Sky’s Bundesliga, Champions League and Formula 1 coverage along with other exclusive sports content.
Holger Ensslin, managing director legal, regulatory and distribution at Sky Deutschland, said that the agreement would enable it to reach a broader audience with Sky programming.
Markus Haas, chief operating officer at Telefónica Deutschland, said that the deal was the “perfect match” between the country’s leading pay TV operator and O2.
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