Canal+ has integrated its MyCanal mobile app with Samsung’s range of smart TVs in France.
Owners of 2015 and 2016 Samsung smart TVs will have access to Canal+ channels via the app.
At a presentation this week, Canal+ Group distribution director Franck Cadoret said that the broadcaster hoped to sign up a million additional MyCanal subscribers thanks to its current marketing campaign, on top of the two million who currently take the service.
Cadoret told Le Figaro that between 10-15% of consuemrs were put off taking services by the need for a set-top box in the home, while 80% of subscribers would prefer a solution that did not involve a box.
Retail outlets will provide the service for €30 a month for the first two years to those purchasing a Samsung smart TV.
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19 October 2020 @ 12:30:00 UTC