Broadcast management software specialist SintecMedia’s management team and Francisco Partners, a global technology-focused private equity firm, have acquired SintecMedia from its existing shareholders, including Riverwood Capital.
SintecMedia’s products manage multi-platform ad sales, traffic, billing, programming and rights, processing over US$33 billion in advertising revenue around the globe. Financial details of the deal are not being made public.
Using the new resources and investment from Francisco Partners, SintecMedia said it will continue to accelerate the expansion and development of its cutting-edge product portfolio including OnBoard, its state-of-the-art programmatic sell-side platform.
“I am proud of SintecMedia’s employees and am excited for this partnership between management and Francisco Partners. As a leader in the fast-changing broadcast and media business software management arena, we have taken great strides with Riverwood Capital, increasing sales more than four-fold, adding staff and offices in the US and internationally, and addressing the needs of small, medium as well as Tier 1, Tier 2 and international broadcasters,” said Amotz Yarden, CEO and co-founder of SintecMedia.
“Nothing is changing in SintecMedia’s business operations. We will continue to play a pivotal role in the way advertising is bought, sold and managed in the diverse media industry and our customers will continue to receive future-proof technological continuity combined with our innovative aptitude and deep domain expertise. I look forward to many years of exciting growth.”
24 January 2021 @ 20:00:00 UTC
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