Videology, a provider for converged TV and video advertising, is adding data from Nielsen-owned eXelate.
The integration of eXelate audience segments will allow for more cross-screen segmenting, and the continued ability to plan, buy or sell both TV inventory and digital video inventory using a common metric, according to the firm.
“Videology’s use of Nielsen’s data within its platform is a unique application. The addition of eXelate audience segments enables Videology to make even more informed, data-driven recommendations for planning television buys,” said Andrew Feigenson, managing director of digital, Nielsen.
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