Videology integrates Nielsen data

Videology, a provider for converged TV and video advertising, is adding data from Nielsen-owned eXelate.

The integration of eXelate audience segments will allow for more cross-screen segmenting, and the continued ability to plan, buy or sell both TV inventory and digital video inventory using a common metric, according to the firm.

“Videology’s use of Nielsen’s data within its platform is a unique application. The addition of eXelate audience segments enables Videology to make even more informed, data-driven recommendations for planning television buys,” said Andrew Feigenson, managing director of digital, Nielsen.