Videology integrates Nielsen data

Videology, a provider for converged TV and video advertising, is adding data from Nielsen-owned eXelate. The integration of eXelate audience segments will allow for more cross-screen segmenting, and the continued ability to plan, buy or sell both TV inventory and digital video inventory using a common metric, according to the firm. “Videology’s use of Nielsen’s […]

SpotX names platform services chief

Video advertising inventory specialist SpotX has named Ed Wale as director of platform services. Wale, who previously worked for Videology, will report to Leon Siotis, managing director for the UK and southern Europe. At SpotX, he will work alongside the team responsible for supporting  supply-side customers in the UK and across southern Europe to maximise […]

Non-linear viewing to complement, not replace linear TV

Non-linear viewing of content is set to continue to grow over the next three years, but it is not as likely to cannibalise linear TV viewing as in recent years, according to new research. The Forrester report, commissioned by converged TV and video advertising firm Videology, claims that in 2016 buyers and sellers are still […]

Videology integrates Nielsen Digital Ad Ratings in Europe

Advertising technology company Videology has integrated Nielsen Digital Ad Ratings (DAR) in Europe, enabling audience measurement across mobile apps. Videology now offers audience measurement validated by Nielsen – showing delivery of advertisers’ campaigns online and on mobile apps – to clients in the UK and France. Videology also plans to roll out the offering in […]

Videology unveils online ad buying trends

TV and online video ad buying are converging, according to a report by software provider Videology, with 64% of all online campaign media being purchased via upfront ‘guaranteed buys’ or via fixed price ‘open volume buys’ as advertisers looked to lock in premium inventory during a period of high demand. According to Videology’s Q3 UK […]

Videology appoints former Telefonica Digital executive

Video advertising platform Videology has appointed former Time and Telefonica Digital executive Ryan Afshar as its new vice-president and media director. Afshar will be tasked with leading business development in Europe and driving continued growth and use of Videology’s technology in the region. Reporting to John Tigg, Videology’s senior vice-president of strategic partnerships in EMEA, Afshar will […]

Four fifths of UK video ads run across devices, says Videology

Some 80% of all UK digital video ad campaigns ran on more than one device in the second quarter, according to Videology figures. The software provider for converged TV and video advertising said that there had been a 28% increase in the adoption of multi-screen campaigns since Q2 2014. Videology’s second quarter ‘UK video market […]

More than four in five UK ad campaigns run on multiple devices

Some 84% of UK ad campaigns were delivered across multiple screens in the first quarter of the year, according to research by ad technology platform Videology.  The report claims that multi-screen campaigns are “changing the way the industry thinks about advertising and measurement in the UK,” with the proportion of multi-device campaigns climbing from 79% […]

TV and online ad buying teams to merge, claims Videology research

A change in the way that people consume video content is driving the need for “more holistic” ad planning and buying, according to UK research by video ad technology platform Videology. The survey of UK media companies, agencies and advertisers – done in partnership with research firm Forrester – found that 67% of agency respondents […]

Videology launches new TV division

Video ad technology platform, Videology, has launched a dedicated TV Practice as part of its efforts to provide cross-screen advertising solutions to its clients. Videology said that the division will help advertisers and media companies reach linear TV, smart-TV and online video viewers as they shift between viewing platforms. While more than 50% of Videology’s […]