Video advertising inventory specialist SpotX has named Ed Wale as director of platform services.
Wale, who previously worked for Videology, will report to Leon Siotis, managing director for the UK and southern Europe.
At SpotX, he will work alongside the team responsible for supporting supply-side customers in the UK and across southern Europe to maximise their revenue from video advertising. His role will include helping publishers create private marketplaces and ‘curated marketplaces’ as well as advising broadcasters on programmatic advertising revenue strategies for linear TV, according to SpotX.
The news follows a recent expansion of SpotX’s supply-side team, including the hiring of John Tossou, recently appointed from Powerlinks, and Robert Greaves, a former colleague of Wale’s at Brightroll, now owned by Yahoo.