Swedish TV company TV4 Group and parent company Bonnier have the group’s broadcasting activities in a new structure that will “unleash the full potential of Bonnier Broadasting”, according to CEO Casten Almqvist.
Bonnier Broadcasting will now serve as a parent company for TV4, which will be the umbrella unit for free-to-air TV, and sister unit C More, which will be responsible for pay TV activities.
Mathias Berg will serve as chief operating officer for TV4 under Almqvist, while Manfred Aronsson will continue in his current role of CEO of C More.
Almqvist said that the new structure would bring to the fore the importance of the pay TV business and in particular C More’s SVoD operation, which he said would grow substantially over the next few years.
The new structure will see about 300 staff moved from TV4 and C More to the new parent company. In addition to the existing common purchasing of scripted content, TV4 and C More will pool resrlouces in developing sports production in a unified ‘sports hub’.
In addition to content acquisition, Bonnier will take charge of engineering and technical roles, talent management, finance, policy and some elements of communication and marketing.
The rest of the Bonnier management team will comprise Åsa Sjöberg as content director, Henri Caddeo as technology director, Eva-Lotta Malmfält as CFO, Åsa Jamal as HR director, Philip Lindqvist as strategy director, Ulrika Jensen as general counsel and Jarkko Nordlund as CEO of Finnish commercial broadcaster MTV.
The company’s news activities are also being unified in a separate company that will supply news to TV4 and other companies and will operate at arm’s length.
Details of the organisation of MTV and Bonnier’s MediaHub production unit will be unveiled in the spring.