SPI International said that other channels could be added to Xumo in the future.
Xumo’s recently launched service is available via Vizio, LG and Panasonic smart TVs as well as mobile and desktop applications.
The deal is the latest in a series of OTT agreements for SPI, which has launched services on the Roku and Amazon Fire TV platforms.
“We are delighted to partner with SPI International to bring innovative brands such as FashionBox and 360TuneBox to over 20 million smart TVs in the US,” said Colin Petrie-Norris, CEO of Xumo. “We are democratising the process of becoming a television channel and are excited to add these channels to Xumo’s content lineup of free premium content.”
Stacey Sobel, executive VP at SPI International, said: “With the number of connected TV households growing every year, SPI’s partnership with Xumo is all about positioning the company to deliver our top entertainment content where our audience is seeking it.”