Subscription video-on-demand movie service Mubi has named former Fox International Channels and Liberty Global executive Roberto Soto as chief operating officer.
Soto, who will report to Mubi founder and CEO Efe Cakarel, will be responsible for Mubi’s strategy and overseeing the company’s ongoing business operations globally.
He was previously SVP at Fox International Channels leading commercial strategy for its pay TV channels in Latin America and then in Europe and Africa.
Mubi recently secured a US$50 million (€45 million) investment from China’s Huanzi with a plan to bring Mubi’s curated film service to China later this year.
Soto said: “It’s an honour and I am really excited to join the amazing Mubi team in this journey. We have a fantastic value proposition and a committed team that passionately cares about great cinema. We are excited about all the great news that we want to share with our subscribers and MUBI fans in the future.”
Cakarel said: “I am delighted to welcome Roberto to the team at an incredibly exciting time for MUBI. In the next year, we will be expanding into China and continue to explore original productions. Roberto’s experience in heading strategic growth initiatives and extensive knowledge of the business come at a fantastic time.”
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