Virgin Media-owned broadcaster TV3 has upped commercial director, Pat Kiely, to managing director of the Irish commercial station.
With the appointment, Kiely, who has worked at TV3 since its launch in 1998, also joins the Virgin Media Ireland board.
“TV3 is without doubt one of the biggest success stories in recent Irish media and I look forward to building on this,” said Kiely.
“I am particularly excited to take up this position as we enter a new era for the business under our new owners Virgin Media and as part of the Liberty Global family.”
Liberty Global subsidiary UPC Ireland agreed to buy TV3 for €80 million last July and the broadcaster is now wholly owned by Virgin Media Ireland Limited – part of Liberty Global plc.