Video delivery specialist Quickplay has unveiled a new OTT TV solution that it says is designed to enable content programmers and operators to roll out branded and configurable skinny TV bundles across all networks and devices, with added support for Apple TV.
The platform, TV Lite, makes use of Quickplay’s software-defined head end capabilities and managed service capabilities, and also provides the ability to configure storefronts and build and deploy several skinny TV OTT bundles in real time, according to the company.
The company said that TV Lite will enable the creation of offerings with support for 20-50 HD live linear OTT channels, cloud DVR and a pared-down catalogue of video-on-demand content.
Quickplay provides adaptive streaming and content management, including DRM solutions, user entitlements, dynamic advertising insertion, banner ad support, multi-language support, and featured content from over 200 premium content providers.
“Consumers are demanding premium, targeted content bundles at lower price points. With rising subscriber losses and changing preferences, the industry is on the verge of a significant shift. From Quickplay’s perspective it is critical to be at the forefront of this revolution,” said Wayne Purboo, CEO and co-founder of Quickplay.
“The added flexibility and control to create leaner, targeted bundles will ensure that operators and content programmers are able to further leverage their OTT and content investments, while gaining from the simplicity, speed, and disruptive economics of a managed service model.”