According to Bloomberg, Apple has not permanently dropped plans for a slimmed-down, cable-style TV service, but has put them on hold because it has “run into resistance” from potential partners that “want more money for their programming.”
Apple was planning to offer a US package of roughly 14 channels for US$30 to US$40 per month, but will now focus on further establishing its App Store as a platform for media companies to sell content access directly to viewers, according to Bloomberg.
The news comes as Amazon announced yesterday its Streaming Partners Program, allowing Prime customers to access and pay for subscription services from major TV networks and content makers like Showtime, Starz and AMC.
Starz channels launch on YouTube TV in the US https://t.co/tau2uU4wvz
20 June 2018 @ 16:33:55 UTC
Sony Pictures Television Networks (SPTN) is expanding into OTT in Western Europe https://t.co/1efirQxoZT
20 June 2018 @ 16:32:59 UTC
The UK government has accepted deal terms between 21st Century Fox and Sky https://t.co/jPJ5NRzb2K
20 June 2018 @ 16:32:39 UTC
Viacom secures mobile distribution deal for Paramount+ with Telenor. https://t.co/jiKCXOBSuq
19 June 2018 @ 13:31:53 UTC