The research firm’s May Home Entertainment Consumer Trends report, which looks at the general US population aged 12 and up, found that 61% of people had bought or rented physical discs in the past six months – though only 20% did so exclusively.
Some 53% said they had bought or rented entertainment digitally, with just 12% of these people purchasing only digital content.
The study found that, at 47%, the largest share of consumers’ dollars was spend on a cable or satellite TV service.
This compares to 12% on going to the cinema, 10% on movie or TV discs, and just 3% on TV and movie subscription streaming.
Nielsen added that live TV “continues to dominate consumers’ share of viewing hours”, according for a 34% share of viewing hours in the past or a typical week.
This compares to a 10% share for subscription streamed TVs and movies, 8% for DVR content and 7% for watching TVs and movies owned on a disc.
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