Announcing the deal, NBCU said that Vox’s premium brands would engage broad audiences. The other five Vox brands are: gaming site Polygon; food and nightlife site Eater; shopping, beauty and fashion site Racked; property site Curbed; and tech business site Re/code.
“Vox Media has strong leadership, top editorial talent and a unique technology platform. We are excited to be making this investment and building a collaborative partnership involving editorial content, advertising and technology,” said Steve Burke, CEO, NBC Universal.
Vox Media CEO and chairman, Jim Bankoff, said: “We are extraordinarily excited to collaborate [with NBCU] in many areas including video programming, brand advertising, cross-promotion, and platform technology to grow existing properties and launch new franchises.”
The New York Times and Re/code both reported that NBCU is additionally preparing to make a US$200 million investment in Buzzfeed, in a deal that is expected value the news and viral media site at US$1.5 billion.