Facebook: social content the ‘next leap’ in programming

Social content should prioritise personal connections, be responsive to the audience, and will be the “next leap” in programming, according to Facebook’s recently appointed head of content strategy and planning. Speaking to a busy auditorium at MIPTV yesterday, Facebook’s Matthew Henick outlined his vision of social content and drew a distinction between this and traditional […]

Facebook hires BuzzFeed Studio boss to lead video content strategy

Facebook has hired the head of BuzzFeed Studio, Matthew Henick, to lead global video content strategy and planning. Announcing his move on the social network, Henick said that “Facebook is just setting out on its journey to become a new kind of video platform for the world” and that the opportunity to move there was […]

BuzzFeed News partners with Grabyo on Twitter Live show

BuzzFeed News has partnered with cloud-based video platform Grabyo to broadcast daily news show AM to DM on Twitter Live. Grabyo is a video production, editing and distribution service and BuzzFeed will use the partnership to stream the daily morning news show, with the first episode due to broadcast today at 10am Eastern Time. BuzzFeed […]

Report: Facebook signs video content deals

Facebook has reportedly signed deals with youth-focused media companies to make original shows for the social platform. According to a Reuters report, Facebook has agreed deals with BuzzFeed, Vox Media, Group Nine Media for an forthcoming video service made up of long- and short-form content interspersed with ads. Facebook is planning to broadcast scripted shows […]

Buzzfeed staying ‘fully indie’ after NBCU investment

NBCUniversal has ploughed another US$200 million (€188 million) into online news and video company BuzzFeed. This is on top of the US$200 million Comcast-owned NBCU invested in BuzzFeed last year. BuzzFeed’s investors include SoftBank Capital, Hearst Ventures, New Enterprise Associates, Andreessen Horowitz and Lerer Hippeau Ventures. Buzzfeed founder and CEO Jonah Peretti claimed, however, that […]

BuzzFeed News and Twitter partner on US election coverage

BuzzFeed News is partnering with Twitter to stream a US election night special broadcast live from BuzzFeed’s New York City offices. The companies said they aim to provide “an alternative approach to coverage for a next-generation, highly engaged audience”, with the feed to be available exclusively on Twitter.  “At a time when so much political coverage amounts […]

BuzzFeed restructures to expand video output

BuzzFeed is dividing itself into News and Entertainment divisions, as part of restructure that will see it expand its digital video output. According to an internal memo from BuzzFeed CEO, Jonah Peretti, a new BuzzFeed Entertainment Group (BFEG) will “provide an umbrella for all our entertainment content”, while an expanded BuzzFeed News (BFN) will encompass […]

Traditional media brands find Snapchat Discover success

US millennials usually view well-established media brands on Snapchat Discover, rather than media that targets their generation, according to Futurescape. The research firm said that its survey of 1,117 US Snapchat users will “reassure major media owners that their brands and content continue to be relevant to teen and young adult audiences” on the mobile social […]

BuzzFeed launches video app

BuzzFeed has launched a video app that works across platforms. Announcing the launch at Mobile World Congress today, BuzzFeed founder and CEO Jonah Peretti said that mobile video has been behind much of the growth seen by BuzzFeed across multiple platforms. “I think we’re going to see a lot more binge watching of our shows […]

ProSieben MCN hires ex-Buzzfeed exec

ProSiebenSat.1-owned multichannel network Collective Studio 71 has hired the former head of partnerships at Buzzfeed Motion Pictures. Adam Boorstin will become EVP, global digital distribution at CS71, which was formed when Germany-based ProSiebenacquired control of US-based Collective Digital Studio and merged it with its own MCN, Studio71. In the new post, he will oversee distribution […]