WWE launches videogame themed YouTube channel

WWE UpUpDownDownWWE has launched a YouTube channel called UpUpDownDown, focused around video gaming.

The channel will be hosted by WWE wrestler Xavier Woods, who will be joined by YouTube celebrities, other WWE stars and video game editors, who will all appear in daily programming about gaming.

“By leveraging WWE’s massive influence on YouTube and tapping into a content vertical that scores highly among our fans, we’re poised to make an immediate impact with this new channel,” said Lisa Fox, WWE executive vice-president, content.

“We’re confident that UpUpDownDown will entertain not only WWE fans, but gamers everywhere.”

WWE already has a strong YouTube presence, with the main WWE channel totalling 6.43 million subscribers and 3.88 billion video views to date.