Video advertising in the German market – including both TV advertising and video streaming – is expected to grow by about 4% to €4.7 billion this year, according to the country’s commercial broadcasters’ association, the VPRT.
According to the VPRT, TV remained the most important ad medium in 2014, with revenues of €4.3 billion, up 4% year-on-year. This year, growth is expected to slow slightly to between two and three per cent, delivering a total of €4.4 billion.
In-stream video advertising totalled sales of about €250 million last year, according to the association. This should increase by 25-30% in 2015, delivering revenues of over €300 million.
The VPRT said that net ad revenue from radio reached €738 million last year, down 1.1%. The association expects radio advertising to decline by about 1% again this year.
“Audiovisual media offer benefits for the advertising industry in terms of high coverage, impact and efficiency. We therefore expect that revenue will continue to rise over the next few years and market shares increase. In the case of the entire electronic media sector, we are assuming that its share of the advertising market will in fact climb to over 50%,” said Frank Giersberg, member of the managing board and responsible for Market and Business Development at VPRT.