Video advertising

German TV and video advertising market set for growth

The German audiovisual advertising market should see growth of between 3% to 4% this year, taking total sales to €5.7 billion, with TV advertising growing by between 2% and 3% to €4.5 billion, according to figures compiled by the country’s commercial broadcasters’ association, the VPRT. The TV forecast is on the low side relative to […]

German video ad market to reach €4.7 billion this year

Video advertising in the German market – including both TV advertising and video streaming – is expected to grow by about 4% to €4.7 billion this year, according to the country’s commercial broadcasters’ association, the VPRT.  According to the VPRT, TV remained the most important ad medium in 2014, with revenues of €4.3 billion, up […]

Facebook buys video ad platform LiveRail

Facebook as agreed to buy online video advertising platform LiveRail in an effort to make video ads “much better for everyone.” Announcing the move, Facebook’s vice president of ads and product marketing, Brian Boland, said that LiveRail, Facebook and the premium publishers it serves have “an opportunity to make video ads better and more relevant […]