Stay UpdatedTV advertising
2 min read
TV Advertising: Broadcasters need to focus on investing in measurement tools, urge industry figures
Industry leaders have urged the broadcasters to to focus on increasing investment in ad measurement…
2 min read
eMarketer: US TV ad spend to continue to fall
The acceleration of ‘cord cutting’ and rise of over-the-top (OTT) viewing will see TV advertising…
1 min read
Ampere: Facebook closing the gap on TV advertising
Facebook is “closing the gap on TV advertising” with the average Facebook user to soon…
2 min read
German TV and video advertising market set for growth
The German audiovisual advertising market should see growth of between 3% to 4% this year,…
1 min read
German video ad market to reach €4.7 billion this year
Video advertising in the German market – including both TV advertising and video streaming –…
1 min read
TV ad revenue in UK reaches record £4.91 billion
TV advertising revenues in the UK climbed by 6% in 2014, reaching a record £4.91…
1 min read
UK advertising market grows faster than expected
UK advertising expenditure grew at its fastest rate for three years in the first half…
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TV advertising losing market share to internet
TV continues to take the largest share of TV advertising revenue by medium, but the…
1 min read
‘Programmatic buying’ to account for 20% of US TV ad spend
‘Programmatic buying’, also known as automated media buying, will account for 20% of US TV…
1 min read
TV remains ‘most effective’ way to advertise
TV advertising creates the most pound-for-pound profit and remains the “most effective form of advertising”…
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