Pay TV operator Sky is expanding its kids on-demand offering in the UK and Ireland. The company has unveiled plans to increase the number of episodes of kids programming it offers from 700 to about 4,000 over the coming months.
The expansion follows the conclusion of deals with rightsholders including Viacom and Turner.
Sky+ customers will be able to watch content including previous series of The Octonauts exclusively on demand. It will also add more episodes of popular series including SpongeBob Squarepants, Dora the Explorer, Horrible Histories and Ben 10.
Content will be made available at no extra charge to Sky customers with the operator’s Variety and Family bundles. The services will be available via the Sky+ home page as part of the latest update to customers’ Sky+HD boxes rolling out from this week.
“I know from my own kids that they just want to watch their favourite TV characters including Ben and Dora whenever they can. And parents want the convenience of a quick and simple way to access lots of episodes all in one place. That’s why we’re massively expanding the variety and number of shows available on demand – and putting them front and centre of the Sky+ TV Guide. For our customers it means a huge library of kids shows, all there at the touch of a button,” said Luke Bradley-Jones, brand director of TV products at Sky.
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