The content and distribution arm of UK broadcaster ITV has hired David Christopher as director of international commercial and digital. He joins from Endemol Shine.
In the newly-created role at ITV Studios, he will sit within the formats team and report to Mike Beale, executive VP of global development and formats.
Christopher will oversee digital branding and extensions, outside of the UK and US for ITV Studios’ format brands, which include I’m A Celebrity… Get Me Out Of Here!, Hell’s Kitchen, Come Dine With Me, Saturday Night Takeaway and The Chase.
He joins ITV Studios at the start of April from Shine 360, the digital label that is now part of the wider Shine Endemol Group. As director of licensing, he developed 360-degree commercial and branding opportunities for the group’s formats including MasterChef, The Biggest Loser and One Born Every Minute.
He has also worked at Sony Pictures Television, working across the brand licensing of Who Wants To Be A Millionaire?
Mike Beale said: “David brings extensive experience of realising the full value of TV properties to our Formats team. This will prove invaluable as we look to work with our many broadcast partners around the world to grow our format brands into international entertainment franchises.”
ICYMI: IPL will not conclude in India, BCCI president confirms digitaltveurope.com/2021/05/10/ipl… https://t.co/f7OGUO1d1q
10 May 2021 @ 18:30:00 UTC
HbbTV launches new test suite digitaltveurope.com/2021/05/10/hbb… https://t.co/9GMAu66hFf
10 May 2021 @ 18:00:01 UTC
Sky Media and The Trade Desk announce programmatic partnership digitaltveurope.com/2021/05/10/sky… https://t.co/oJblCgmlDf
10 May 2021 @ 17:00:02 UTC
Orange fails in bid to secure delisting majority in Belgian operation digitaltveurope.com/2021/05/10/ora… https://t.co/GJFqp19R8R
10 May 2021 @ 16:00:01 UTC
SVOD subscriptions to reach 1.5 billion digitaltveurope.com/2021/05/10/svo… https://t.co/mlCQq5aq8E
10 May 2021 @ 15:00:00 UTC