Discussing the findings of its recent ConsumerLab ’10 Hot Consumer Trends for 2015’ report, Michael Björn, head of research at Ericsson ConsumerLab, said that at the overall hours we spend watching streamed video will also eventually exceed the hours spent watching broadcast TV.
“At the current pace of change, maybe that will happen around 2020,” said Björn. “Streaming is overtaking broadcast for the simple reason that consumers see more value in something that is delivered when they want to watch it rather than when the clock hits a certain hour. Simultaneously we are creatures of habit, so although the value of getting something on demand is obvious, the change happens gradually.”
Ericsson’s ConsumerLab survey of 23 countries found that more than three-quarters of consumers browse the internet and half use social media every day.
Last year, the research found that streaming overtook broadcast TV in terms of popularity among those aged 16-45, with 80% in this age group watching streamed video “several times a week or more”.
Some 77% of the total sample population watched broadcast content, compared to 75% who favoured streaming services, but Ericsson said this will change during 2015. “The year will be historic, as we will watch streamed content more often than broadcast TV,” said the report.
Starz channels launch on YouTube TV in the US https://t.co/tau2uU4wvz
20 June 2018 @ 16:33:55 UTC
Sony Pictures Television Networks (SPTN) is expanding into OTT in Western Europe https://t.co/1efirQxoZT
20 June 2018 @ 16:32:59 UTC
The UK government has accepted deal terms between 21st Century Fox and Sky https://t.co/jPJ5NRzb2K
20 June 2018 @ 16:32:39 UTC
Viacom secures mobile distribution deal for Paramount+ with Telenor. https://t.co/jiKCXOBSuq
19 June 2018 @ 13:31:53 UTC