The company said that the move is designed to reflect its increasing focus on “unique and bespoke content production”, and gives a clearer indication of the range of music TV channels it offers.
The new branding is also supposed to reflect the company’s “recognition of the ever changing viewing behaviour of youth audiences.”
The Box Plus Network includes seven television channels – The Box, 4Music, Smash Hits, Kiss, Kerrang!, Magic and Heat, with the firm claiming a 43% share of the UK music TV market last year.
Box Plus also operates the free Box+ app, the BoxPlus.com and 4music.com websites along with supporting social media channels. Its programming including 4Music’s Tweet to Beat, a live interactive show that uses fan engagement on Twitter to decide which of two artists should be played.
“Our audience embrace and adapt to new technology at an amazing rate; the way they consume media and their expectations are in a state of continual flux,” said The Box Plus Network’s managing director, Matt Rennie.
“Our business is changing as a direct result of this and we felt that being known as Box TV was no longer a reflection of the multiple ways in which we now operate and engage with our audience. As the UK’s most watched music video network, we’re committed to making sure our content offer remains relevant, regardless of how, when and where it’s consumed.”