Germany’s ChitramTV taps Comigo for Android set-tops

chitramtvGermany-based ethnic minority-focused service provider ChitramTV has tapped Comigo to provide Android-based set-top boxes to deliver interactive, personalised TV services to its subscribers. 

ChitramTV offers a mix of Telugu, Tamil, Hindi, and Malayalam language content to viewers in Germany and the UK. According to Comigo, its boxes will allow the programmer to offer video-on-demand and catch-up TV services to users. The box includes a personalisation engine, social engine, engagement module, social recommendations engine, insights and analytics capabilities, according to Comigo.

Through a user interface that has been customised for ChitramTV, viewers can stream relevant programmes, create watch-lists, view favourite channels, receive content recommendations, and interact with shows and with their friends. The box can be controlled by a basic or advanced remote control, or via a smartphone or a tablet via iOS and Android applications.

“Today’s consumers are accustomed to a high level of interactivity and a higher quality of user experience as offered by their mobile devices, and are increasingly demanding similar capabilities out of their TV service,” said Ghenadie Sultanovici, head of ChitramTV.

“Comigo’s STB solution provides us with a flexible, affordable, and efficient means of offering a superb television experience to viewers, resulting in a boost to our revenue.”

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