The firms join more than 125 companies that are already members of the DTG, which was established to drive innovation and growth in the television and technology sectors.
According to the DTG, Asda becomes one of the “growing roster of retailers seeking to develop closer ties to the UK TV and entertainment industry.”
Supermarket rival Tesco, which recently sold its TV and movie store Blinkbox to UK service provider TalkTalk, already counts itself as a member of the DTG.
Roku is one of a number of platform and TV manufacturers that work closely with the DTG. The firm started out as a set-top manufacturer and has since expanded by partnering with electronics makers to integrate Roku software into a range of HD and Ultra HD TV sets.
“We are very excited to welcome Asda and Roku to the DTG family. Both organisations have an outstanding track record in our industry and their addition will strengthen the collaborative apparatus of our industry body and support their own business goals. We look forward to working closely with them in the coming year,” said Richard Lindsay-Davis, chief executive officer of the DTG.
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