The two new global BBC brands will launch as linear channels in Denmark, Finland, Norway, Sweden and Iceland and will replace the existing BBC Entertainment and BBC Knowledge channels.
The launches mark the second rollout for BBC Brit and Earth following their planned premiere in Poland this February. The move also follows the debut of new premium drama channel BBC First in Australia last year
“We know that viewers in the Nordics love our content and we can now give them more of what they want with these carefully curated new channels featuring exclusive first runs of the best of British TV,” said BBC Worldwide’s president, global markets, Paul Dempsey.
BBC Brit is BBC Worldwide’s new premium factual entertainment brand, and will air auto series Top Gear and programmes starring British talent like Graham Norton, Louis Theroux and Stephen Fry.
BBC Earth will showcase factual science and nature-related programming, including BBC natural history series.
Both channels will be available in HD through DTH, DTT, cable and IPTV providers, and will be available in the Nordics alongside the BBC Lifestyle and BBC HD channels.
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