News channel CNBC has hired Sky News International head of distribution Sian-Elin Davies as director of pay TV distribution for CNBC International.
Davies will join in January 2015 and will lead and manage CNBC’s distribution strategy and negotiate new deals for CNBC and NBC News Group channels, on major TV platforms within Europe the Middle East, Africa and Latin America.
In her new role, Davies will report to vice-president of international distribution Jacqueline Lam and will work with the CNBC’s distribution team to grow the network’s reach by securing new opportunities with cable, satellite and broadband partners. She will also work to maximise programme syndication across platforms including IPTV, OTT, inflight entertainment systems and hotels.
“I am very much looking forward to joining CNBC to further develop market share across EMEA and to represent such a well-established and reputable news brand across these territories,” said Davies.