Liberty Global-owned UK cable operator Virgin Media has integrated Smallworld Fibre, the regional service provider it acquired earlier this year, and has begun offering its portfolio of TV and broadband services across the Smallworld footprint in the North-West of England and South-West of Scotland.
The integration of Smallworld into the Virgin Media national network brings internet services up to 152Mbps and TiVo-based digital TV to an additional 44,000 homes across the region.
Customers previously using Smallworld Fibre services in towns including Irvine, Carlisle, Lancaster and Morecambe were the first in their areas to be connected to Virgin Media’s services.
“We’re delighted that Smallworld has joined our network, bringing the benefits of superfast connectivity to more homes. We’ve received warm welcomes from each new town we’ve moved into and believe that bringing faster broadband can create more opportunities for local people and support economic growth,” said Paul Buttery, Virgin Media’s chief customer technology and networks officer.