Fox taps Lattelecom for advertising sales

Fox International Channels (FIC) has struck a deal with Latvian telco Lattelecom that will see the latter manage advertising sales for Fox, Fox Life and National Geographic Channel in Latvia.

From January next year, Lattelecom will be the exclusive advertising sales agent for the channels in the Baltic country.

Arvils Kupris, Lattelecom’s TV business director, said that the deal was a great example of the way in which TV channel providers and service providers could work cooperatively to improve efficiency and added that, since the spring, Fox’s channels had secured a place among the most-watched channels on its network.