Video technology company Kaltura has launched an end-to-end pay OTT TV solution, which it will demo at IBC.
Kaltura OTT TV is the result of the firm integrating its video platform with pay OTT technology from its May acquisition of Tvinci.
The new solution includes: multi-screen, multi-device support; tools designed to improve user acquisition and retention; and monetisation, social and personalisation features.
The monetisation tools support server-side and native ad insertion technology for live and VOD content, in-app purchases, and different payment options and discounts for introducing friends.
The social features let user log in to their TV service using Facebook to engage with friends and receive recommendations. An activity feed on the home page and buzz meter also highlights what is popular.
Personalisation options include letting each viewer set up an individual profile, giving service providers a better understanding of user behaviour. Users will also be able to interact between screens with TV control and ‘content swooshing’ from one device to the other.
“Tvinci built a solid reputation for delivering advanced pay OTT TV solutions. Since the acquisition in May, the combined Kaltura/Tvinci teams have focused on developing a solution with the most advanced set of proven capabilities in the market, including personalisation and social features that are critical to convert end users into paying subscribers,” said Ron Yekutiel, chairman and CEO, Kaltura.
“Now, with Kaltura OTT TV, service providers can finally move away from siloed applications towards a holistic multi-screen offering. This is the OTT of the future OTT 3 – covering any business model, any experience, on any device.”
Customers already signed up to use Kaltura OTT TV include Mediacorp in Singapore and yes in Israel, which will use the solution for their respective OTT services – Toggle and yesGO.
Kaltura will exhibit at IBC on Stand 3.67